The B Smart Academy

The B Smart Academy is designed to make the B Corp Business Impact Assessment (BIA) as easy as possible for companies who are short on time and capacity to undertake an in depth assessment process.

You may be completely new to the BIA, or have started the assessment process and faced challenges in filling out the answers.

Either way, the Academy will accelerate you through, and leave you in a stronger position for certification.

How does the B Smart Academy Work?

The programme is delivered:

  • in 3 stages
  • over an 8 week period
  • by expert B Leaders with BIA and sustainability experience
Each week you will spend approx. 2 hours focusing on the Business Impact Assessment, with approx. 1 hour spent exploring the BIA with the group via Zoom, and 1 hour doing prep or homework.

You will be part of a small cohort of like minded companies, where your experience will be enhanced by collective knowledge, support, accountability, and networking.


This short video explains how the B Smart Academy works.

What happens in each stage?


Stage 1

B Leaders introduce you (and your wider team) to the BIA in more detail so you can get onboard with the assessment process, check you’re on the right track, and explore the tools available for use.

Stage 2

B leaders will guide you through each of the 5 sections of the BIA (Governance, Workers, Customers, Environment, and Community) helping you to answer the questions to build your points and explore the evidence required.

Stage 3

We produce a RAG (Red, Amber Green) Report which you can use to make continued improvements to your BIA.

We will then hold an online surgery 1 month later to check your progress and problem solve any further challenges.


Micro and Small business

less than £1 million Turnover


Medium Business

£1-£2 million turnover


Large Enterprises

Turnover of £2 million+ and/or 250+ employees

Please get in touch to discuss this with our B Leaders.

What other support do you get?

Assistance with all necessary documentation, policies, processes and surveys are also provided.

Support with Companies House is included to make any required changes to articles and objects together with advice for the BIA audit process.

Post BIA submission and certification support can also be provided at an additional cost to the 10 step programme.

Certified B Corps consistently outperform the market, attract and retain the best talent, and clearly communicate your company’s ethics and values – all of which is especially good for People, Planet and Profit.

What is the B Corp Impact Assessment?

To become B Corp certified, companies have to complete the B Impact Assessment (BIA), a comprehensive questionnaire that determines a company’s impact on their community, employees, the environment and beyond.
The BIA measures companies’ social and environmental impact through a deep dive into their internal policies, partnerships, environmental outputs, social contributions, metrics used for tracking impact, and methods employed to ensure that impact is positive.

After completing a wide range of questions, companies generate their B Impact Report that breaks down how they did in each section of the Assessment.

Meet the Team

Alison Phillips

Alison Phillips

Director, Kindred CSR


Alison loves to work with start-ups, micro and SMEs to embed sustainable practice in an authentic and easy to manage way. She has worked with a number of MSMEs to explore the opportunities that purpose driven activity can bring, and delivered on projects where needed.

She completed the B Leader training to enable as many businesses as possible to take a that bigger step towards demonstrating their commitment to being “a force for good”.

Alison enjoys working in collaboration with others to ensure that Coventry, Warwickshire and the West Midlands is a place known for its ethical and environmentally friendly businesses.

Prior to starting Kindred CSR, Alison has nearly 20 years of experience working with multiple stakeholders in the Voluntary and HE sectors, as well as delivering workshops and training to a range of participants including academics, business owners, and various members of the community. 

Andy Hawkins

Andy Hawkins

C3PO (Chief People, Planet and Purpose Officer), Business on Purpose

Andy Hawkins, founder of Business on Purpose, has been in business for more than 20 years helping companies transform the way they work.

He also spent 5 years doing community development in Africa and a further 5 years in environmental services.

These experiences are now helping clients assess and improve their Environmental, Social and Governance (ESG) utilising the B Corp process and B Impact Assessment.

Having supported over 100 clients across a range of sizes and sectors, as a qualified B Leader and B Corp Certified, he is well placed to provide support how, where and when it is needed.

Laura Adams

Laura Adams

Founder & CEO, Remarkable Impact

Laura has worked in the sustainability field for twenty years. 

Before becoming an independent responsible business consultant, she held leadership positions in companies including Jaguar Land Rover and The Co-op Group. As such, she has direct experience of the challenges (and rewards) of bringing good intentions to life in practice across a range of sectors.  

Laura completed a post-grad certificate at the Cambridge University Institute of Sustainability Leadership (2016/17), has been recognised as an ‘agent of change’ by a UK award scheme, and became a B Leader in 2021. She is also the Chair of a sustainability charity in her spare time.

Laura strongly believes that a sustainable path should be accessible to all organisations, regardless of history or sector. She enjoys working with organisations to de-mystify sustainability and help them take action that feels relevant, meaningful and motivating.